Serving estate planning, trust & probate firms across the U.S. — one firm per metro.

TrustDemand
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Estate planning marketing

Estate planning marketing you can trust. Measured in booked consultations.

Start with a free 30-minute Client Acquisition Audit.

TrustDemand builds the full path from search to signed client for estate planning, trust, and probate firms — Google Ads, SEO, local visibility, reviews, and intake follow-up — as one system.

  • 30 minutes — your three biggest gaps
  • Written plan delivered on the call
  • Keep the plan whether we work together or not
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30+ 5-star reviews

3 minutes — why most estate planning marketing fails, and what the audit finds instead.

Google PartnerMeta Business PartnerSemrush Certified Agency PartnerMicrosoft Advertising Partner 2026CallRail Agency PartnerLegal Marketing Association Member

Free audit

Book the free 30-minute Client Acquisition Audit.

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Your details

No spam. No obligation. One firm per metro.

What happens when you book

  • We research your firm before the call
  • 30 minutes, 3 gaps, no pitch deck
  • Written plan delivered on the call
5.0

30+ verified 5-star reviews

Trusted by law firms nationwide.

Reviews

5.0

Average client rating across 30+ engagements.

Read every review →
Audit

Comprehensive Google Ads Account Audit

"Keegan delivered an exceptional audit of our Google Ads account. From the start, he demonstrated deep expertise and a methodical approach, thoroughly reviewing every aspect of our campaigns — including structure, settings, keywords, ad copy, bidding strategies, and conversion tracking. His audit report was detailed, insightful, and full of actionable recommendations. Keegan also went above and beyond by providing a video walkthrough. Highly recommended for anyone looking for a top-tier Google Ads specialist."

— Verified client review

Google Ads

30-Day Google Ads Setup & Strategy Sprint

"Keegan was truly awesome. He came prepared, knew what he was doing and clearly put time and effort into learning about our business and making our Google Ads work. He listened to what we wanted, our budget and did an amazing job. I plan on rehiring him and recommend him to anyone!"

— Verified client review

Strategy

Digital Marketing Sprint — Google Ads, Meta Ads, SEO

"Exceptional work! Keegan delivered above and beyond expectations; not only was the quality of his work outstanding, but he also completed the project in just three days. His attention to detail, technical expertise, and proactive communication made the entire process smooth and efficient. I'm already planning to bring him on for larger projects soon."

— Verified client review

Google Ads

Google Ad Campaign & Landing Page Build

"Keegan was great to work with! I am not very literate with Google Ads, and he did a fantastic job of detailing and outlining everything for me. The final result looks great, and we are happy with the work done. Definitely will use him in the future and recommend him to others."

— Verified client review

Strategy

Local Marketing & Lead Gen Strategy

"Keegan was solid! Helped us get an effective strategy in place which has already produced an increase in sales. Knows his stuff and pleasure to work with. Will probably hire again in the future!"

— Verified client review

The problem

Referrals built your firm. They won't grow it.

Most marketing for estate planning attorneys treats visibility as the goal. Booked consultations are the goal.

01

Invisible where families actually look

When a family in your metro searches for estate planning help, they find three competitors, a directory, and an ad network. Not you.

02

Referrals that depend on other people's memory

CPAs retire. Advisors change firms. Past clients move on. Referral flow thins out before your numbers show it.

03

Ad spend with no accounting

Clicks without landing pages, call tracking, and attribution mean you can't say what a consultation actually costs you.

04

Intake that loses the race

Most families hire whoever responds first. If follow-up takes hours, the next firm takes the client.

Audit

What the audit produces.

TrustDemand

Client Acquisition Audit

Gap 01 — Visibility

Gap 02 — Trust

Gap 03 — Conversion

Written plan included.

We audit the full path. Not one channel.

Estate planning lead generation starts with a diagnosis, not a retainer.

  • Google Search — Can people find you?
  • Google Maps — Do you look trusted locally?
  • Reviews — Is there enough proof?
  • Paid Ads — Consults or just clicks?
  • Website — Fast and converting?
  • Landing Pages — Do visitors act?
  • Intake & Follow-Up — Who answers first?
  • AI Search — Can AI tools cite your firm?
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The Trusted Counsel System

One system. Not loose parts.

Estate planning marketing only works when every piece feeds one outcome: booked consultations.

Google Ads & LSAs

Capture demand already searching.

Local SEO & Maps

Show up where your metro looks.

Google Business Profile

Signal trust at a glance.

Review Engine

Steady, honest proof families check first.

Website Optimization

A fast, converting site.

Landing Pages & VSLs

Move a family from search to consult.

Intake & Speed-to-Lead

Answer before the next firm.

AI Search Readiness

Be citable, not invisible.

  1. Someone searches
  2. They find you and trust you
  3. They visit a page built to convert
  4. Intake responds in minutes
  5. Consultation booked

Every service feeds one outcome: booked consultations.

See every service in the system →

Why niched wins

Focus is the unfair advantage generalist agencies can't copy.

Estate firms only

We only work with estate planning, trust, probate, and elder law firms — one per metro. Every campaign, page, and intake flow is built around how families actually search, compare, and choose counsel.

Built for how families decide

Choosing an estate attorney is a trust decision made slowly and checked carefully. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.

Rules built into the system

Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.

Keegan Green, Founder of TrustDemand

Founder-led

Right now, that's me — Keegan.

Every firm we take on is run by me personally today — the audit, the strategy, and the day-to-day. I'm reachable directly on Slack or WhatsApp, any day of the week. No sales reps, no account managers, no handoffs. That's the whole point.

Built for law firms

Marketing that respects the rules you practice under.

Generalist agencies learn the hard way. We build every asset with attorney-advertising rules, TCPA, and Rule 5.4 in mind from day one.

Bar-compliant advertising

Attorney-advertising and solicitation rules change by state and practice area. Every campaign, landing page, and disclaimer we ship is built around the specific rules that apply to your firm.

TCPA-safe follow-up

Fast call and text follow-up is where most firms take on risk. Our sequences are built around express consent, easy opt-outs, and quiet-hours windows so your intake stays on the right side of the TCPA.

No fee-sharing risk

Our fee is a flat monthly subscription for service. Never a share of your fees, never a cut of signed cases — no Rule 5.4 fee-splitting exposure.

Client data kept private

Intake often captures sensitive matter details. That data is stored securely, handled within applicable privacy rules, and never used without your client's consent.

Flexible team

A full growth team, or the missing pieces.

Keegan leads every account directly — one point of contact, no account managers. Behind him sits a small senior bench: paid media, SEO, CRO, intake, analytics, and compliance. The mix flexes month to month based on what moves your number next. No hiring process, no extra admin.

Paid Media
SEO
CRO
Intake
Analytics
Compliance

Process

The free 30-minute Client Acquisition Audit.

BEFORE

01

Before the call

We look your firm up the way a prospective client would: search, Maps, reviews, website, intake. We run a competitive read on your metro. Homework done before we meet.

THE CALL

02

The call (30 minutes)

We walk through the 3 biggest gaps we found, ask about your marketing and intake, and tell you plainly what to fix first, what to stop, and what can wait.

AFTER

03

After the call

You leave the call with the written plan — the gaps and what to fix first. Run it with your current vendors, in-house, or with us if we both think it's a fit.

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Fit

Who it's for.

Good fit

  • Estate planning, trust, probate, and elder law firms
  • Solo and boutique firms (1–7 attorneys)
  • Firms ready to own their acquisition instead of renting it
  • Firms with an established practice and steady revenue

Not a fit

  • Personal injury, criminal, or high-volume firms
  • Firms looking for cheap shared leads
  • Firms that want social posts only
  • Firms not ready to invest in marketing

The team

A small senior team. Founder-led work on every account.

"TrustDemand is founder-led. I take very few firms at a time — one per metro — so every account gets senior, hands-on attention. Early firms get the most hands-on work and a protected position."— Keegan Green, Founder
Keegan Green, Founder & Growth Operator at TrustDemand

Keegan Green

Founder & Growth Operator

Maddie Baig, Paid Media Lead at TrustDemand

Maddie Baig

Paid Media Lead

Mohid Mughal, Delivery & Build-out at TrustDemand

Mohid Mughal

Delivery & Build-out

Meet the team →

FAQ

Common questions.

Yes — a specialized one. TrustDemand is an estate planning marketing agency focused on client acquisition: Google Ads, SEO, local visibility, reviews, and intake for estate planning, trust, probate, and elder law firms — run as one system, one firm per metro. This is estate planning law firm marketing built for booked consultations.

Find the 3 gaps costing your firm consultations.

Free. 30 minutes. No pitch deck.

Book My Free Audit